Articles

Glossary S - Z

SERP

SERP (search engines results page) is the listing of the websites that the search engine found relevant to your search term, with most relevant being at the top of list. The links in the list will usually show the web pages titles, a small description and a link to the website.

Template

A website template is a templated website design that is used for multiple websites. Iconet have a wide range of templates for all sorts of companies. Every templated website is fully search engine optimised, W3C compliant and cross browser tested.

Viral Marketing

Viral marketing is a way of marketing that relies on the person receiving it, passing in onto more people. With the massive growth in social networking website’s often people with high social networking potential (SNP) are targeted. The viral marketer will create viral messages specifically aimed at this section of the population. Using this method means that the chance of the person passing the viral marketing on is higher. Viral promotions can be in many different forms on the web these include videos, games, eBooks, images, text messages and interactive flash games.

W3C

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. They are an organization that creates specifications and guidelines that are intended to promote the web's evolution and ensure that web technologies work well together for present and future technologies.

The W3C is widely known as the organization which sets the standards in website creation and other web based applications.

Ben Towler, Web Design Assistant, Iconet